haecceity: critical architecture theory?

FOLLOWING UP SOMEWHAT on the previous post: via Archinect, I just heard about this relatively new site called Haecceity Inc., supposedly an enterprise dedicated to investigating critical theory's role in architecture. Seems a bit suspect, considering the Advisory and Editorial Board includes Michael Speaks, an avowed post-critic who has on more than a few occasions called for an end to theory's relevance in the wired, globalized world in which we find ourselves. Sounds interesting, though -- I'll definitely stay tuned.

link: Haecceity, Inc.: Critical Architecture Theory